Textual Harassment
Teen Dating Violence Prevention
Campaign site: www.thatsnotcool.com
Unfortunately, many teens experience abuse and violence in their young relationships, and digital dating abuse is increasingly becoming a serious problem unique to this generation of teens. This campaign encourages and gives teens guidance to help draw their own line about what is, or is not, acceptable relationship behavior.
Sponsor Organization
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Whatever Hollywood
Volunteer Agency
Nick Law Chief Creative Officer
Taras Wayner Executive Creative Director
Jim Therkalsen Account Creative Director
Dave Brown Design Director
Eric Diechl Design Director
Erin Noonan Account Director
Tim Farr Account Supervisor
Elyse Epstein Executive Producer
Sean Farrell Interactive Producer
Media Partner
In January 2009, the campaign website www.thatsnotcool.com launched with Google as the sole media partner. Targeted ads ran across search, display and YouTube reaching over 18 million users.
What People Are Saying
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No one deserves to be hit - ever - no matter who you are, violence is not the answer. These PSA's do a wonderful job of helping communicate that mantra - go Ad Council!
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Great campaign!
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This is a great site. What a great resouce for all of these organizations.
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