The Other You
Re-connecting Kids with Nature
Campaign site: www.discovertheforest.org
Time spent in nature gives kids the ability to engage in unstructured and adventurous play, improving their health and well-being. It also helps to instill a conservation ethic and lifelong love of nature. Portraying the freedom and joy of discovering nature and the outdoors, this campaign is an invitation to self-discovery. Children are encouraged to discover the forest: “Where the Other You Lives.”
Sponsor Organization
Volunteer Agency
Creative:
Phil Silvestri Executive Creative Director
Rich Roth Executive Creative Director
Rita Senders Creative Director
Dan Weitzman Copy Writer
Megan E. Hughes Art Director
Account/Planning Team:
Laura Dartnall Group Account Director
Tomoko Matsuzaki Account Director
Harrison Sebring Account Supervisor
Christine Chang Account Executive
Grace Gan Account Planner
Digital Team:
John Steward Creative Director
Thomas Richter Copy Writer
Stephen Petronis Art Director
Chuck Fletcher Director of Technical Innovation for Tonic
Zameer Rehmani Director of Technology
Bill Burley Front-End Developer
Paul Denya Back-End Developer
Chia-Wei Flash Developer
Joseph McHeffey Flash Developer
Yuliya Parshina Video/Motion Graphic
Jay Barbarich Information Architect
David Ow Director of Project Management
David Kincaid Project Manager
TV Production:
Tamal Mannan, Producer
Cathy Pitegoff Director of Broadcast Production/Business Affairs
Rori Floyd Manager of Talent Affairs
Print Production:
Priscilla Gravenhorst Print Production Manager
Alex Tasch Art-Buyer
What People Are Saying
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Wish more kids enjoyed the outdoors like I did growing up :) The only playground we had was the woods and creek behind our house - loved it!
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Good contest for kids and parents together... Is is over yet?
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Wow, what a great website and a great campaign!
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