Ativa

High School Dropout Prevention

HS Dropout

Campaign site: www.boostup.org

Giving an identity to students at risk of dropping out of school as well as providing a platform to offer them needed support are at the core of the “Boost” campaign. A boost equals encouragement - whether in the form of a pat on the back, a quick email or even a friendly wake-up call. Individuals are encouraged to give a boost to students in their own community at risk of dropping out of school.

  • Pictures featuring President Obama

  • Jose (Spanish)

Volunteer Agency

Publicis

Chris Berger Integrated Production Director
Alec Brownstein Copy Writer
Michael Doody SVP, Strategist
Tom Drymalski VP, Associate Creative Director
Perry Essig VP, Associate Creative Director
Jason Gorman Copy Writer
Leelee Groome Executive Producer
Tim Kau Senior Designer
Jacob Maraya Art Director
Carol Neuschul Account Executive
Laura Petraglia Project Manager
Peter M Smith EVP, Global Creative Director
Donna Lee Ubertalli SVP, Group Account Director
Ian Zelesko VP, Strategist

Publicis

  • Publicis Gets Behind Dropout Prevention

  • Father & Child

    Father & Child

  • Fast Food

    Fast Food

What People Are Saying

  • it's really easy to give a student a boost... go to boostup.org and send a message

  • It takes just a little effort on your part to encourage kids to stay in school,,, try it

  • Great message!

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