From 2008 to 2012, 1,609 children ages eight to 14 died while traveling in passenger vehicles. A full 50 percent of them were unrestrained at the time of their death.
The new Seat Belt Safety campaign pulls from the insight that as a parent, sometimes you have to let your kids have their way. But your kid’s safety should never be up for negotiation, no matter how much they push back on the seat belts being uncomfortable, unnecessary for just a "short drive” or any other excuses. The campaign utilizes the concept that “life as a parent is full of compromises, but seat belt safety for my children is not up for negotiation.”
Never give up, until they buckle up.