Each year in the U.S., nearly 60% of youth are exposed to violence in their homes,schools, and communities, and recent studies demonstrate how repeated exposure has a lasting negative impact on the physical development of a child’s brain. But there’s hope. One of the biggest predictors of a child’s ability to be resilient in the face of trauma is by interacting with a caring, consistent adult.
Futures Without Violence, the U.S. Department of Justice (DOJ) and the Ad Council have teamed up to launch Changing Minds, the first national campaign to raise awareness about the impact of childhood exposure to violence. The campaign encourages adults who regularly work with children in grades K-8, such as teachers, coaches and school nurses and social workers, to learn about the science of childhood trauma and the everyday gestures they can practice to help those who are affected heal. Through direct marketing and highly targeted print and digital placements, the campaign is designed to reach our audience in their professional role.