Buzzed Driving Prevention

A woman sits at a bar, looking over her shoulder. Her shirt reads "Warning Sign."

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  • TV

    Buzzed Driving Prevention – Fresh Air

    Every day, 28 people die in an alcohol-related crash. This PSA reminds viewers that even a small amount of alcohol can affect their driving ability. If you’re rolling down the windows for fresh air or turning down the radio to “focus” after you’ve been drinking, that’s a warning sign that you’re probably not okay to drive. What’s your warning sign?" Visit http://buzzeddriving.adcouncil.org/ to learn more about buzzed driving and the dangers of drinking and driving.

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  • TV

    Buzzed Driving Prevention – Back Roads

    In 2015, over 10,000 people were killed in crashes involving an alcohol-impaired driver. By addressing the potential “warning sign” of taking the back roads home, this PSA reminds drivers to recognize their impairment and find a safe way to get home. Visit buzzeddriving.adcouncil.org to learn more about buzzed driving and the dangers of drinking and driving.

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  • TV

    Buzzed Driving Prevention – Viral Consequences

    Our newest PSAs ask viewers to think about a different set of consequences than our previous drunk driving ads: the actual financial cost of being pulled over for driving buzzed. These costs–between fines, rising insurance costs, lawyer fees and more–could total over $10,000. Visit buzzeddriving.adcouncil.org/ to learn more about buzzed driving and the dangers that can come with it.

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  • TV

    Buzzed Driving Prevention – Life's Doors

    Visit http://buzzeddriving.adcouncil.org/ to learn more about buzzed driving and the dangers that can come with it.

    Our newest PSAs ask viewers to think about a different set of consequences than our previous drunk driving ads: the actual financial cost of being pulled over for driving buzzed. These costs–between fines, rising insurance costs, lawyer fees and more–could total over $10,000.

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  • Radio

    Buzzed Driving Prevention – One More :30

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49% of adults 21+ reported that they will always get a ride, take a taxi, or use public transport rather than drive if they feel buzzed

"Buzzed Driving is Drunk Driving"

Every 51 minutes, someone is killed in an alcohol-related car accident. That’s why we have focused on drunk driving prevention since 1983, when we released the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. Since that campaign’s launch, nearly 70 percent of Americans have tried to stop someone from driving after drinking.

Alcohol-related driving deaths reached an all-time low in 1998—but then began steadily increasing again. The Ad Council recognized the need for a new approach, so in 2005 we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving.”

The campaign’s current strategy, released in early 2017, prompts viewers to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel. The tagline “Probably Okay isn’t Okay” plants a seed of doubt and reminds drivers to find a safe way home if they’ve been drinking.

This longstanding campaign has made a significant impact: between 2005 and 2013, the percentage of young men who said they would always get a ride, taxi, or use public transport rather than drive if they felt buzzed increased from 38 percent to 49 percent.

Of course, there is still more to do. To learn more about our campaign, visit BuzzedDriving.AdCouncil.org, where you can watch the latest PSAs, sign a pledge not to drive buzzed, and share strategies for staying safe.

 

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