"Save The Food"
While food plays a key role in shaping our identities and it is highly celebrated in American society, each year 40 percent of food in the United States never gets eaten, translating to $218 billion lost, which includes the cost of food wasted on the consumer level, retail, wasted water, energy, fertilizers, cropland, and production costs.
In addition to wasting precious resources, nearly all of the food waste ends up in landfills where it decomposes and releases methane, a form of climate pollution that is up to 86 times more potent than carbon dioxide. In fact, food is the single largest contributor to U.S. landfills today. All of this while one in seven Americans do not have a steady supply of food to their tables.
Consumers are responsible for more wasted food than farmers, grocery stores, restaurants, or any other part of the food supply chain, while most Americans don’t realize how much food they toss out each year. 21 percent of the food each person buys goes to waste, with the average American family of four spending $1,500 per year on food that they throw away and each individual throwing away 24 pounds of food per month.
In an effort to spread awareness about the importance of reducing food waste, NRDC has partnered with the Ad Council to create a new PSA campaign inspiring Americans to “Save the Food” by showcasing the wondrous life cycle of food and the loss of resources when it goes unconsumed. The campaign encourages Americans to make simple lifestyle changes like making shopping lists, freezing food, and using leftovers to reduce waste in their own homes. Visit SaveTheFood.com to learn how to better plan, store, and cook your food.