"Donate Stuff. Create Jobs."
Today, 8.9 million Americans are out of work. And nearly 15 percent of the workforce is underemployed—which includes part-time workers who would prefer full-time employment.
In 2015, Goodwill helped place more than 312,000 in jobs in the United States and Canada. Through 165 local, independent headquarters, Goodwill provided employment training, job placement and other community-based services (such as financial education and youth mentoring) to more than 37.3 million people in 2015.
Goodwill sells donated goods through 3,200 retail stores across the U.S. and Canada. Goodwill channels 85.8% of sales revenue from donated goods to provide job training, employment placement services, and other programs. In an effort to encourage donations and increase revenue, the Ad Council teamed up with Goodwill to show audiences how donations of clothing and household items can support job growth in their communities.
The Ad Council worked with VML to produce public service advertisements that metaphorically depict the many jobs that can be found in donated objects. The imagery shows miniature figurines in action, performing a variety of skilled jobs, alongside life-size donated objects that can lead to job training and placement opportunities.
All PSAs conclude with the tagline, “Donate Stuff. Create Jobs,” and direct audiences to visit Goodwill.org to find their local donation centers. The site also features the Donation Impact Calculator, which allows users to calculate how a donation might equate to services for someone who is seeking employment.