• Financial Literacy

    Young adults, burdened by debt and having little in savings, need help getting on the right financial track.

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  • Shelter Pet Adoption

    2.7 million healthy and treatable pets are still losing their lives in shelters each year. The Shelter Pet Project aims to bring that number all the way down to zero.

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  • Discovering Nature

    The time U.S. children spend outdoors has declined 50% in the past 20 years. Young people are encouraged to discover the joy and benefits of the natural world. 

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  • Texting and Driving

    One million people chat and text while driving each day. There is pressure to remain in constant contact, even when behind the wheel. What drivers don't realize are the dangers posed when they take their eyes off the road and their hands off the wheel.

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  • Adoption from Foster Care

    New PSAs reaffirm the campaign’s notion that being an imperfect parent is “perfectly normal,” revealing the imperfect moments that can occur in everyday life.

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  • Autism Awareness

    With no cure cure or effective means of prevention available, early detection is the crucial first step in helping children with autism.

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  • Unplanned Pregnancy Prevention

    In the United States, fully 7 in 10 pregnancies among unmarried women age 18-29 are described by women themselves as unplanned - one of the highest levels in the developed world.

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Our Community

The Latest

The Latest

You recognize our brand, you can identify some of our iconic campaigns, but how much do you really know about how the Ad Council makes it all happen? If you’re like most people, it’s a bit of a mystery.

Our model is unique, and it’s what defines our place within the ad, media and non-profit industries. So we’re excited to unveil a new video, produced by Free Range, that tells our story.

Watch the Video

Our Impact

Our Impact

Since the launch of the Autism Awareness campaign, parents are 160% more likely to be aware of the prevalence of Autism and 93% are more likely to recognize at least one key sign of Autism. BBDO, the pro-bono agency on the campaign, created a video case study to highlight the effectiveness of award-winning PSAs. 

Watch the Video